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商品編號: 9-810-C01 出版日期: 2005/04/05 作者姓名: Lynda M. Applegate;Elizabeth Collins 商品類別: Organizational Behavior 商品規格: 29p 再版日期: 2009/07/08 地域: United States 產業: E-commerce;Information technology consulting services 個案年度: -
商品敘述:
Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner's reign as CEO. A rewritten version of an earlier case.
涵蓋領域:
Change management;Entrepreneurship;Leadership;New economy;Organizational behavior;Strategic alliances
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